PS Seasoning and Jolly Good Soda Launch Root Beer BBQ Sauce

Just in time to fire up the Fourth of July, flavor innovators PS Seasoning and Jolly Good Soda have teamed up to launch Mug Shot Root Beer BBQ Sauce—a bold, nostalgic take on backyard barbecue. This one-of-a-kind sauce blends the smooth sweetness of Jolly Good Root Beer with PS Seasoning’s expertise in crafting flavor, resulting in a bottle that’s equal parts tradition, innovation, and irresistible taste.

“This isn’t just another BBQ sauce—it’s a pour of American flavor history,” said Joe Hanni, CEO of PS Seasoning. “We partnered with Jolly Good to create something that evokes the memories of soda shops and summer cookouts. Mug Shot is the perfect blend of sweet nostalgia and smoky heat, just in time for the height of grilling season.”

Designed to meet today’s demand for bold, retro-inspired flavors, Mug Shot features sweet molasses, warm spices, and Jolly Good Root Beer with a caramelized, smoky kick. Built for versatility, Mug Shot is the perfect condiment for basting ribs, glazing pulled pork, or dunking crispy wings.

“Mug Shot is a celebration of what happens when two flavor powerhouses join forces—it’s bold, it’s fun, and it’s built for BBQ lovers everywhere,” said Zach Malin, Senior Vice President of Krier Beverage, makers of Jolly Good Soda. “Root beer and barbecue are two iconic American flavors—together, they spark something truly unique.”

With deep roots in Wisconsin’s rich tradition of food innovation and manufacturing, both brands have earned national recognition for their craftsmanship and creativity. The collaboration was sparked by their shared success in the 2024 Coolest Thing Made in Wisconsin competition, where Jolly Good took top honors and PS Seasoning was a finalist. What began as mutual admiration quickly grew into a full-fledged flavor innovation.

Barbecue is Booming
In a world where the sizzle of the grill and the aroma of smoked meat reign supreme, barbecue isn’t just a meal—it’s a movement. The global barbecue sauce market is projected to grow from $1.84 billion in 2024 to $2.46 billion by 2029. In the U.S., 70% of households—and 80% of homeowners—own at least a grill or smoker, underscoring the nation’s deep-rooted grilling culture.

Crafted by PS Seasoning’s team of food scientists and culinary experts, Mug Shot Root Beer BBQ Sauce gives pitmasters, home cooks, and flavor enthusiasts a bold new way to fire up the grill or smoker this summer. It is available at psseasoning.com and select grocery and specialty stores.