Godshall's Quality Meats Launches New Chicken Bacon

AAMP Processor Member Godshall's Quality Meats announces the launch of its newest innovation, Chicken Bacon. Crafted from premium whole muscle chicken and authentically smoked in Godshall's own smokehouse, the product offers a leaner option for consumers who want the indulgent flavor of traditional bacon.

Chicken Bacon debuted in August at Lowes Foods in the Carolinas. Distribution is expanding to over 200 Acme and Safeway locations across the Mid-Atlantic in September, and additional stores later this year.

"Godshall's sales team is proud to introduce their latest innovation, Chicken Bacon," said JR Rivera, VP of Sales at Godshall's Quality Meats. "This product offers consumers a flavorful, high-quality alternative to traditional bacon, catering to those seeking versatile options for a variety of meal occasions."

A Smarter Choice For Today's Consumer
Godshall's Chicken Bacon is designed to align with today's consumer trends toward lean protein, health-conscious eating, and ingredient transparency. Compared to pork bacon, it contains 75% less fat, is gluten- and MSG-free, made from cage-free U.S.-raised chickens, and infused with real wood smoke, never artificial flavors.

Survey insights confirm strong market potential:

• 64% of consumers find Chicken Bacon appealing.
  
• 52% indicate purchase intent, with Gen Z and Millennials leading at 58% driven by health goals and openness to protein choices.
  
• 85% of Turkey Bacon consumers found Chicken Bacon appealing, with willingness to pay more.
  

Retail and Foodservice
Chicken Bacon provides a unique protein option that meets shifting consumer habits:

• Premium chicken cuts for consistent texture and quality.
• Smokehouse smoked with real wood for authentic flavor.
  
• Flexible preparation—cooks easily in oven, air fryer, or microwave.
  
• Versatility across breakfast, sandwiches, salads, and more.

"Gen Z and Millennials are leading the shift toward health-conscious eating," said Eva Balazs, Director of Marketing at Godshall's Quality Meats. "They're ingredient-aware, value lean proteins, and expect great taste. Chicken Bacon fills this gap, offering real meat, smoked flavor, and performance in the kitchen. For buyers, it's a smart addition to the bacon set and a menu-ready solution for chefs."

For more information, visit https://godshalls.com/.